Big News: Hip Ink Custom Invitations Is Now (ok, soon)…Hip Ink Paper Co.
September 6, 2011 § 1 Comment
I’ve have been positively buzzing with excitement, eagerly anticipating being able to share some exciting changes that are coming up for Hip Ink, so much so that I’ve taken over The Invitation Advisor’s usual spot on Tuesday to share our big news.
But…it gets better :)
I’ve teased you all with news that Hip Ink was doing a little restructuring, re-branding etc., and today I’m pleased to announce that Hip Ink Custom Invitations will soon become Hip Ink Paper Co.
What has changed is the approach – while Hip Ink will still be focusing on invitations, I wanted to be able to create a brand that allowed me to explore all avenues of paper goods and stationery, and so Hip Ink Paper Co. will now be an umbrella brand for all of the fun stuff that I can dream up going forward!
First up is brand new invitation lines, exclusively designed and available only through Hip Ink – wedding, baby, party and bar/bat mitzvah “Invitations by Hip Ink Paper Co.” lines will be coming your way beginning in January of 2012. These lines will be modern, fresh and clean – and a price point that doesn’t break the bank. We have had so many clients asking about modern, simple and lower-cost invitations for their weddings and social events, and so branching out from 100% custom work seemed like the perfect solution.
Which means that I am busily designing my tush off right now to create something I hope you’ll be excited about too :)
So, does that mean no more custom Hip Ink designs? Au contraire, our custom work is getting it’s own shiny new brand and updates – Hip Ink Couture Invitations – under the Hip Ink Paper Co. banner. We’re excited to be focusing our custom work on truly interesting and inspirational projects, and as such will be taking on a smaller number of custom clients to allow us to dedicated more time are resources to give your project that WOW factor!
Here’s a sneak peek of the new Hip Ink Couture logo, with custom calligraphy by the fabulous Moya Minns of MM Ink Studio – think modern luxury with an emphasis on flawless design and gorgeous materials. Don’t fret, there will be a full post coming up soon with more info on Hip Ink Couture with some branding details as well (always fun).
So when will you start to see these changes? Soon – you’ll probably notice things changing here and there slowly over the next few months, but we’re anticipating the launch of our new website in December and a hard launch of our new lines etc. January 1, 2012.
It has been a crazy but exciting time here at Hip Ink over the past few months, and I am thrilled to be sharing this big news with you – finally!