Thursday Throwback: How to Save Money on Custom Wedding Invitations

April 26, 2012 § Leave a comment

You’ve probably all seen articles advising you on the ways to save money on your wedding invitations, and they are often along the lines of “send invitations by email, do-it-yourself or by print-your-own boxed invitations”. Yes, each of those is a valid way to save money on invitations, but what about those couples that are looking for more value rather than just less cost?

I’m pretty sure there are a number of people who think this blog exists solely to help part engaged couples with their wedding budget. The fact is that I wouldn’t be in this business doing what I do if I didn’t love high-quality, unique, beautiful, gorgeous, over-the-top wedding stationery – and yes, often it’s pricey too. But I certainly have lots of couples who come to us with very specific budgets, and whatever that budget may be, the are looking to maximize the value they are getting. So, the title of this post may be a bit misleading – some of these tips will help you save money, but some will help you get more value out our your wedding stationery dollars.

Today I’m going to share my tips for getting the most value when choosing custom invitations/working with an invitation designer:

Get a head start.
If you’ve chosen custom invitations, you’re already off to a good start. Believe or not, working with an invitation designer can actually help save you money in the long run – designers can be much more flexible than many of the invitation companies out there, and can and will often handle requests that larger companies will not even consider, or will charge a hefty premium for. With a custom invitation, you can control the budget very easily, and make changes on the fly to help ensure that your invitation suite stays within a price range you’re comfortable at. If you’re in love with a design that way over-budget, a designer can also often simplify the design, keeping the elements that you love, but cutting out the ones you don’t need – giving you a similar look, for a much lower cost.

Avoid making those common mistakes.
Oh yes, we’ve talked about them a lot, haven’t we? Pretty much every big mistake covered on our Top 5 list will end up costing you money – make sure you learn as much as you can about how to avoid those mistakes, and your budget will definitely thank you!

Less is definitely more.
While it’s lovely to have multiple paper layers, pockets, ribbons, crystals etc., all of those embellishments come with a fairly high price tag – both due to the cost of the actual item as well as the labour cost involved in assembly etc. The best way to get great “bang for your buck” is to hire a great designer who can work with you to create a gorgeous invitation that is big on design and small on fancy accoutrement (that’s French for bling). It can be challenging to find a designer who can pull of this look – your best bet is to look for someone that has a strong background in graphic design and ask to see their portfolio of work that is simple with no embellishment whatsoever. A great designer should able to produce a stunning flat panel invite, as well as more embellished looks.

Pay attention to printing.
Printing costs can make a huge impact on the bottom line. While you may love the look of an engraved or letterpress invite, it may be necessary to consider digital printing instead – no, it’s not quite the same, but you may not feel the additional costs is really worth it. If you do choose an option like letterpress, understand where the costs are – setup. If you have a small number of invitations (say 50), letterpress is not terribly cost-effective because of the high set-up costs. If you’ve got a large number of invites (say 200), the cost becomes much more reasonable on a per invite basis. And stick to one ink colour, rather than going for 2 or 3 colours – each additional colour requires it’s own plate and pass on the press, so it raises the costs substantially.

Choose “high-impact” upgrades.
If you’re looking for something more than a flat card, consider the impact vs cost of some common upgrades. As an example, you may find that an envelope liner may be the same cost as a crystal embellishment – while crystals are certainly pretty, the envelope liner will have far more impact on the overall design and feeling of your invitation, and allows for more opportunity to add some unique flair. If you’re working with a tight budget, ask your designer for their advice on what choices will offer the most bang for your buck!

Ditch the RSVP envelope.
Unless you are having a very formal wedding, it’s completely acceptable these days (and can even be a much nicer option in some cases) to include an RSVP postcard which can be dropped in the mail as is, rather than the traditional RSVP card with return envelope. RSVP postcards are definitely growing in popularity, and you’d be surprised how much those tiny envelopes can cost! And while we’re at it – if you were considering using both inner and outer envelopes, forget it. Outer envelopes are quite unnecessary these days, and are generally only found on the most formal of invites.

Ditto for the Reception card (and other inserts).
Again, only formal wedding invitations these days usually have separate reception cards. While it’s traditional to include the reception information on its own card, it really isn’t necessary. You can also eliminate the need for other insert cards like maps, directions and accommodation and guest information cards by setting up a wedding website. They are easy and quick to set up, available for free from a number of sources, and allow you to simply direct your guests to your wedding website for more information – rather than including everything in printed form.

Consider postage carefully.
One way you can easily reduce your invitation costs is to make sure you consider the impact of your choices on the cost of postage. Your best best is to make sure that you choose a standard-sized invitation, and one that does not have lots of additional layers, pocketfolds etc. The heavier your invite is, the more you’ll pay in postage, and ditto for oddly-sized invites as well. Also, make sure that any embellishments that you’ve chosen don’t impact the post office’s ability to process your invitation normally, which will also result in additional non-machinable charges. Unsure? Make sure you take your hard copy sample to the post office so you are aware of any issues before your invites are produced.

Hope y’all found this week’s Thursday Throwback helpful – next week, I’ll be reposting on a similar subject you’ve probably NEVER seen mentioned: how to save money/get more value when it comes to your ceremony and reception stationery and accessories!

 

 

The Straight-Up Truth: 10 Things You Should Never Say To Your Stationer

April 25, 2012 § 3 Comments

So, we’re back…finally…

First, I think I owe everyone an explanation of why I disappeared for last 6 weeks or so (oh my gosh! how has it even been that long!?!).

Hip Ink is mostly a one-woman operation – while I have a few people who help out with assembly etc., I’m on the hook for everything else – and don’t get me wrong, generally I like it that way. And if you’re a frequent reader you know that I am fiercely committed to making this blog happen every week. But sometimes in chasing your dreams, you forget about the reality that comes along with them.

The reality is, that I have been nearly drowning in work – not necessarily something I should have the right to complain about, but nevertheless, it’s turned things a bit upside down lately. I’m thrilled to have so many couples wanting to work with us, and orders from our new collection, but it has been a juggling act to try to keep up the same standards when it comes to response time, delivering on schedule and most of all, quality.

As much as I love The Invitation Blog, I know that my commitment to my work and my clients has to always come first.

So…I can now see the light at the end of the tunnel. We’re still busy, but in a more manageable way now that the crazy rush for early summer weddings is over, and so it’s back to blogging for me!

Sort of.

Today I wanted to share with you guys something that is so well-written, so truthful, so brilliant (and something that I’m so jealous I didn’t write myself) that I actually bumped my very first Invitation Advisor post in weeks, just so I could post this instead.

It was written by the lovely and talented Melinda Morris, owner of the fabulous Lion In The Sun Paperie in Park Slope, Brooklyn and appeared in The Huffington Post Weddings section on April 20, 2012.

I think it’s important read for any couple embarking on the wedding stationery adventure, and I think it’s equally important to read the whole article in it’s native form, so rather than reproduce it here, I’m going to tease you with Melinda’s “10 Things You Should Never Say To Your Stationer” and ask you to please, please follow the link below to read the full, amazing, article.

10 Things You Should Never Say To Your Stationer

1.  “They are just going to end up in the garbage anyway”

2. “It’s only paper, why is it so expensive?”

3. “I could do that myself on my home computer and print it on Day-Glo copy paper.”

4.  “Can you just make me one and I can just photocopy or email a scan of it to everyone?”

5. “I know I approved the proof, but we changed the time of the wedding.”

6. “But we only need eight more invitations.”

7. “I left the invitations in the trunk of my car and then went to the car wash” or “We were drinking red wine while assembling the invitations…”

8. “We’ve addressed all our envelopes already, but I mail-merged the guest list incorrectly and all the zip codes are incorrect, what do you mean you don’t check each of our guests’ zip codes for us?”

9. “I sealed the envelopes and I realized I forgot to stamp the reply cards” or “We just used regular postage and dropped them in the mailbox on the street.”

10.  “We would like to put ‘monetary gift only’ on the invitation.”

***READ THE FULL ARTICLE HERE***

I’ve actually addressed many of these things on The Invitation Blog in the past, but it’s great to see them all in one place. At times it may sound like putting stuff like this together is just me (or whomever) preaching to couples out there to try to make my own life easier  – I can assure you that isn’t the case.

When my couples are happy, I’m happy. When a couple makes a mistake on their invite, when they need “just a few” more, when they use the incorrect postage etc., those things affect me as well. While there isn’t always anything I can do, and while often those issues aren’t my reponsibility, I still feel for couples who find themselves in those situations. So some of the above deserves to go in the “the more you know” category, because it will only help you to keep those things in mind when dealing with your wedding invitations.

The first four are more related to just being respectful of the stationer/designer you are meeting or working with. While I can understand why a couple might say some of those things, in reality it makes little sense to walk into a lovely stationery store or meeting with a stationery designer if you don’t understand or appreciate the value of what they do. If you feel that their invites are “too expensive”, if you think, “hey, they are just going to end up in the garbage anyway”, if you’re happy with printing your own invites on copy paper or photcopying or emailing your invites – to be perfectly honest, you’re in the wrong place.

As a stationer, I believe it’s every couples’ right to do whatever they want when it comes to their wedding invitations – whether or not I agree with it, like it, find it attractive or think it’s in good taste, the point is that it isn’t about me. It’s about you and your wedding and your guests. But when a couple comes in with an attitude that’s disrespectful towards how I make my living, towards my “art”, that makes me a little testy.

It’s a good lesson in general, to think about what you say to your vendors when meeting with them. By all means, ask questions – but make sure they understand that you are there because you respect what they do and their work, and you’ll find they’ll give you their best.

Where Am I?

You are currently viewing the archives for April, 2012 at The Invitation Blog @ Hip Ink.

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