The Invitation Advisor: How Does The Custom Design Process Work?

February 1, 2011 § Leave a comment

Didn’t mean to leave y’all hangin’ there with our Invitation Advisor series, but 31 Days (of Blogging) Hath December derailed things a bit!

Back in November we discussed how to choose a custom invitation designer and what to expect at your first consultation, and today we’re back to talk about the custom invitation design process and how it works.

Now, here is the disclaimer – what follows below is an account of our process here at Hip Ink. Every designer may have a slightly different process, so don’t assume that *your* designer follows this process exactly. Make sure you confirm with your designer the exact details of how they work to ensure you are operating with the right set of expectations!

At your initial consultation, we’ll discuss your event and various options for your custom invitation suite (that fit your event style, theme and budget). With most clients, by the end of our initial consultation, we’ve come to an agreement on a concept to move foward with, and at that point we’ll create a quote based on the details discussed.

Moving forward, we have two options, generally based on timeline. If you have a shortened timeline (ie. less than 4 months before your wedding), we recommend placing your order immediately, which allows us to source your papers and embellishments etc. while we finalize design details. If you are working on a more standard timeline (ie. you have at least 4 months before your wedding, preferably 6), we recommend an initial investment to secure your place in our production schedule and begin the design process, which allows more flexibility in choosing papers, making adjustments etc.

Then, comes the FUN – designing your invitation suite!

We take all the inspiration you’ve given us and (starting with the main part of your invitation) produce 3-5 design concepts for you, providing you with digital proofs via email. We’ll then ask for your feedback, and mix and match what you love from each concept until we arrive at a look you’re thrilled with. Honest feedback is essential during this part of the process – we want to know what you love, as well as what you may not love quite so much! Finally, we take that look and apply it to the other parts of your invitation suite (but remember, matchy-matchy is not required!).

Once your full suite is designed and approved in principal (this is the point in the process where proofreading is essential), we create a full physical mock-up of your invitation, which you can come in to our studio to view or we can mail out (for our non-local couples). This sample invitation gives you the opportunity to see, feel and experience your invitation suite as your guests will, and allows you to give your final approval based on an invitation that looks exactly as your finished invites will look when produced.

When we have your final approval, we go into production mode, pulling together our in-house resources with any other vendors that may be required for your particular project, to produce your final invitations.

The last step? You mail out your one-of-a-kind invites to your lucky guests and wait for the compliments to start rolling in!

Ever wondered why we can’t accommodate couples who call us two months before their wedding and need their invitations in two weeks? Now you know…

For more specifics on our process here at Hip Ink, click here!

Happy Planning,


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You are currently reading The Invitation Advisor: How Does The Custom Design Process Work? at The Invitation Blog @ Hip Ink.



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